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Marketing for High-Ticket Builders & Contractors

You Do Premium Work.
Your Online Presence
Doesn't Show It.

The guys undercutting you on price are beating you online. They show up first on Google, their website looks sharper, and they follow up faster. We change that.

Our clients typically see 2–3× more qualified project inquiries and a close rate improvement of 30–50% within the first 90 days of working together.

● We take on 3 new clients per month — 2 spots left

“Before BuildRate, most of our leads were people shopping for the cheapest bid. Now we're consistently getting inquiries on $300K–$500K custom homes. Completely different pipeline.”

MR
Marcus R.
Summit Custom Homes, TX

The BuildRate Difference

Most Agencies Hand You Leads
and Disappear.

Here's the thing nobody talks about: most contractors don't have a lead problem. They have a closing problem. A prospect who already trusts your brand is 3× easier to close. That's what we build.

01

Attract

We run ads and SEO that bring in people who are actually looking to spend real money on a build — not tire-kickers comparing five bids.

  • Google & Meta campaigns
  • Local & national SEO
  • Content that ranks and converts

02

Build Trust

By the time someone calls you, they've already seen your portfolio, read your reviews, and decided you're the one. The sales conversation gets way easier.

  • Reputation & review management
  • Portfolio & project showcases
  • Brand positioning strategy

03

Convert

A website that actually sells, follow-up sequences that keep you top of mind, and positioning that makes saying yes feel obvious.

  • Conversion-optimized website
  • Proposal & follow-up support
  • Close rate tracking & optimization
The result

Builders who work with us don't just get more leads — they close a bigger percentage at higher ticket sizes. When you own the full funnel, the math gets really good really fast.

Start the Conversation

Client Results

Real Builders.
Real Numbers.

Three situations we see all the time — and what changed after working with us.

Completed custom home with landscaping
Custom Home Builder — Texas
The Situation

“We had an incredible portfolio sitting on a website nobody could find. Our whole pipeline was referrals, which worked great until two of our biggest referral sources went quiet in the same quarter. Suddenly we had nothing coming in.”

2.6×
Lead increase
38%
Higher close rate
90 days
To see results
What We Did

Rebuilt their Google presence from zero, launched targeted ads hitting custom home buyers in their market, and set up a review system that pulled in 14 new five-star reviews in 60 days. Average inquiry size went from $180K to $290K.

Active commercial construction site
General Contractor — Arizona
The Situation

“We were paying a marketing company $4K a month and every lead they sent us was someone who couldn't afford a $200K project. Our sales guy was burning 20 hours a week on calls that went absolutely nowhere.”

$4K/mo
Prev. agency spend
8
Qualified leads/mo
2.4×
Pipeline value growth
What We Did

Overhauled their ad targeting to cut out low-intent traffic completely. Rewrote their website so it pre-qualified visitors before they ever picked up the phone. Within 90 days: 8 qualified inbound leads per month, average project size $210K.

High-end bathroom renovation
Remodeling Firm — Florida
The Situation

“We were getting plenty of leads but only closing about 1 in 5. Prospects would seem interested during the consultation then just ghost us. We thought we had a pricing problem. Turns out people just didn't trust us enough yet.”

19%
Old close rate
34%
New close rate
1.8×
Revenue, same leads
What We Did

Built a trust system from scratch — project portfolio pages, video testimonials, and a follow-up email sequence. By the time a prospect sat down for a quote, they were already halfway committed. Close rate nearly doubled without changing anything about how they sell.

What We Do

We Don’t Just Get You Leads.
We Help You Win the Job.

Most marketing companies hand you a name and a phone number and call it a day. We stay in the funnel — building the brand, the content, and the systems that make closing easier before anyone ever picks up the phone.

01

Lead Generation & Paid Ads

Google and Meta campaigns built to reach people who are actively looking to start a project — and can actually afford you. No more wasted calls with bargain hunters.

Get Started

02

Website Design & Build

Fast, clean websites that make you look like the premium builder you are. Not a template with your logo slapped on it — a site built to turn visitors into consultations.

Get Started

03

SEO & Online Visibility

When someone in your market Googles “custom home builder near me,” you should be the first name they see. We make that happen with Google Business, local SEO, and content that ranks.

Get Started

04

Brand Strategy & Identity

Your brand is the reason someone picks you over a cheaper bid. We build the messaging, the look, and the positioning that lets you charge what you're worth.

Get Started

05

Reputation Management

Your reviews are your best salesperson. We set up systems that consistently generate five-star reviews on Google, Houzz, and the platforms that matter in your market.

Get Started

06

Social Media & Content

Project walkthroughs, before-and-afters, and behind-the-scenes content that builds trust with high-value clients long before they ever reach out to you.

Get Started

Free Tool

How Much Is Bad Marketing
Actually Costing You?

Most builders have no idea what they're leaving on the table. Plug in your numbers — this takes 30 seconds and the answer might surprise you.

The average contractor closes about 1 in 4 qualified leads. The problem is most agencies send the wrong ones.
Top-performing builders put 3–5% of revenue back into marketing. Spending less than that is the #1 reason growth stalls.
One extra qualified project per month at your average ticket size changes everything about your year.
Revenue Impact Calculator
Move the sliders — see your number
Average Project Value $85,000
Monthly Leads (Current) 6
Your Close Rate 25%
Current Monthly Revenue
$127,500
at current lead volume
With 3× More Qualified Leads
$382,500
industry avg after 90 days
Monthly Revenue Gap
$255,000
left on the table monthly
Annual Opportunity
$3.06M
total upside per year

Investment

Simple Pricing.
Real Returns.

Every engagement starts with a free strategy call. No contracts, no hidden fees.

Think about it this way: one extra $120K project per month covers your entire annual investment in the Growth plan — with $84,000 left over. That's the bar we hold ourselves to.

Foundation
$1,500
/ month
Services worth $3,800+/mo individually — bundled at $1,500

Get a real digital presence up and running. Website, Google profile, local SEO — the basics done right so leads start finding you.

  • Professional website (up to 6 pages)
  • Google Business optimization
  • Local SEO setup & citations
  • Monthly performance report
  • Review generation system
Book a Strategy Call
Most Popular
Growth
$3,500
/ month
Services worth $9,200+/mo individually — bundled at $3,500

This is where the pipeline really opens up. More qualified leads, stronger online presence, and a brand that pulls in the projects you actually want.

  • Everything in Foundation
  • Google & Meta paid ads management
  • Advanced SEO content strategy
  • Social media content (8 posts/mo)
  • Reputation management
  • Bi-weekly strategy calls
Book a Strategy Call
Elite
Custom
Full-Service Partnership
Scoped to your business — built around your revenue targets

For builders doing serious volume who want someone handling every marketing channel so they can focus on building. We become your marketing department.

  • Everything in Growth
  • Full brand identity & strategy
  • Video & photography direction
  • Multi-market expansion strategy
  • Dedicated account manager
  • Custom KPI dashboard & reporting
Let’s Talk

All plans include a free strategy call before you commit. Book yours →

Builder on residential job site
10+ Years
In the Industry

Our Story

We Grew Up
on Job Sites.

BuildRate didn't start in a marketing classroom. It started around the construction industry — growing up in a family business, watching how builders actually win work, and learning what matters to the people writing six- and seven-figure checks.

We're not a generic agency that picked up a construction client. This is the only industry we work in, and we built everything around it.

01
Full-Funnel, Not Just Leads

We work the whole pipeline — from getting you found online to making sure the prospect is already sold on you by the time they pick up the phone.

02
Construction Only

We don't work with dentists or gyms or SaaS companies. Every strategy we build comes from knowing this industry inside and out.

03
Revenue, Not Vanity Metrics

We don't send you reports full of impressions and clicks. We track leads, close rates, and actual dollars in the door. If the revenue number isn't moving, we change the plan.

Get In Touch

Let’s Talk About
Your Business.

Book a free 30-minute call. We'll look at what you've got, tell you what's holding you back, and lay out what it would take to fix it. No pitch, no pressure — just a straight conversation.

Response Time
Within 24 hours
Serving
Contractors Nationwide
We keep it small on purpose

We cap new clients at 3 per month so we can actually deliver. If you're reading this, there's still availability — but spots tend to fill up toward the end of the month.

Book a Strategy Call
Takes about 90 seconds. We'll follow up within 24 hours.
Step 1 — Your Business
Step 2 — Contact Info

One More Thing

The Builders Outranking You
Aren’t Better. They Just Market Better.

Every month without a real marketing system is another month of qualified projects going to someone who does worse work than you. Let's fix that.

Book a Free Strategy Call See What You're Leaving on the Table

● 2 spots left this month — next availability fills fast